The fashion industry is a dirty bastard. Organic Basics was created in 2015 by four Danish guys who wanted to change that. We were tired of regularly buying, wearing, washing, and throwing away our overpriced big branded underwear. We thought it was unsustainable, bad for the environment, and a big waste of our time and money. It was definitely about time that somebody broke the traditionally bad standards of the fashion industry, and the poor life cycle of our underwear. We decided that it could be done much better.